What is Shopify Plus?
Shopify Plus is a multi-channel eCommerce platform for large corporations, wholesalers, and enterprise-level eCommerce stores that enables high-demand sales, greater levels of customization, and scalability.
Benefits of Shopify Plus
Shopify Plus includes an easy-to-navigate CMS for merchants, marketers, and eCommerce managers that enables them to manage products, content, and prices without code & hosting, including conversion-checked designs for personalized design layouts and functionalities.
Users have full control over the entire checkout process and access to over 100 payment gateways.
Shopify Plus enables companies to introduce sales channels via marketplaces, mobile, social, and offline with dedicated storefronts for international eCommerce.
Launchpad enables users to automate eCommerce campaigns and accelerate sales to schedule products and promotions for multi-channel publications.
Custom design campaign designs help customers discover new products, special discounts, and exclusive sales.
With Shopify Plus, high-quality customers can be tagged and segmented for personalized services and offers, and discounts can be set for specific products or entire collections.
B2B eCommerce companies can offer an automated self-service wholesale portal to their customers, including retailers, resellers, and large customers.
Users can customize the navigation and user experience for all types of devices and screen sizes, and optimize product findability with an on-site search.
Shopify Plus offers an open API that companies can use to integrate their existing ERP or CRM system to synchronize inventory, customers, and orders.
Difference between Shopify and Shopify Plus
The Shopify e-commerce platform offers an ideal ecosystem for sellers who want to create their own online store with ease.
Ease of access, intuitiveness, customization of templates and pages, functionalities adapted to digital sales… So many advantages shared by Shopify and Shopify Plus.
But then, what exactly sets them apart?
The Shopify Plus program was born out of the platform’s desire to attract larger e-commerce customers, and to retain those whose needs were outside the scope of the functionalities offered by the historic Shopify.
For this reason, the differences are mainly due to the possibilities offered by one or the other version, and the needs expressed by customers.
The target . Shopify is designed for companies who are starting to sell online, and who need a simplified platform, requiring a minimum of technicality. Shopify Plus is aimed at large e-commerce players with very high sales volumes, and who want to be able to count on a tool adapted to their needs.
The functionalities . Shopify and Shopify Plus offer the same standard attributes, but the latter offers more possibilities in terms of personalization, user experience, and scalability. Some examples: support for payments up to 10,000 per minute, provision of standardized APIs allowing easy integration of third-party tools and advertising campaigns, access to a development kit for native mobile applications, templates adapted to e-commerce, etc. In short, personalized solutions for large companies.
The price . While Shopify offers fixed monthly subscriptions depending on the level of service desired (between $ 29 / month for the Basic and $ 299 / month for the Advanced pack), Shopify Plus’s prices are variable, as they depend a lot on the features chosen. . The monthly plan starts at $ 2,000.
So that Shopify Plus offers significant advantages to large e-commerce groups: efficient management of large volumes of sales, optimized customer experience, better order management, etc.
In addition, Shopify Plus offers a 100% dedicated ecosystem, including during checkout (whereas classic Shopify refers consumers to a third-party payment center).
Finally, on Shopify Plus, the transaction fees are reduced to zero – compared to 2% with the Shopify Basic plan, 1% with Shopify, and 0.5% with Advanced.
let’s outline a few of the plans online so you understand which one is best for you:
Shopify Lite : $ 9 / month, Shopify buy button, and provision of a personal account for administration. For this subscription, it is not strictly speaking an online store, purchases are made through the Shopify buy button.
Basic Shopify : $ 29 / month, including Shopify Lite pricing plan options, online store, 24/7 support, l fraud analysis, manual creation of promotional codes, SSL Certificate website and blog. Two user accounts are included.
Shopify : $ 79 / month, including Basic Shopify pricing plan options, online store, gift cards, professional reporting, and an option allowing the recovery of an abandoned cart. Five user accounts are included in this package.
Advanced Shopify : $ 299 / month, including Shopify pricing plan options, real online store, advanced report generator, and the ability to ship products. For this pricing plan, 15 user accounts are included.
Shopify Plus : $ 2,000 / month, including all previous pricing plan options. The number of user accounts is unlimited.
Now you know all about Shopify pricing and how much you’ll need to pay for your online store! Now it’s up to you to choose which of these options works best for you to get started with your project.
After choosing a perfect plan and after setting up your Shop/ business on shopify, start doing its digital marketing with these awesome digital marketing tools.