You might be thinking: “What is ActiveCampaign? What is it and what do they do? It does much more.
These are some of the well-known ActiveCampaign features:
- Send out email newsletters. ActiveCampaign Marketing software for email comes with professionally designed templates as well as an easy drag-and-drop builder.
- Develop Automated Campaigns. The main benefit of ActiveCampaign is its built-in marketing automation tool. It is simple to create automated campaigns. It is possible to build automated campaigns using templates, and then completely customize them to your liking.
- Close sales using ActiveCampaign CRM, also known as Deals. Utilize Deals for automated the follow-up process for sales up and take away a large portion of the manual effort involved when closing sales and deals.
- Increase leads by using this ActiveCampaign Landing page builder to turn visitors into signups or customers.
- Chat can be added to your website. ActiveCampaign Messages brings together your CRM, email and chat / on-site chat messages to provide a more complete experience for your users.
ActiveCampaign is among the few tools that can bring many functions together without overburdening users with. There’s a lot more is available on the webpage for the AC Features page. It starts with the basics software, which includes email marketing and marketing automation software.
They provide two plans – Activecampaign lite vs plus
Activecampaign Pros & Cons
Pro’s
- Fantastic email delivery straight out of the box
- The range of features is extensive for the most advanced users
- Machine learning is a way to enhance your marketing performance over time
- This email creator, although not the most elegant one, is very powerful and offers you plenty of flexibility
- The CRM seamlessly integrates with the automations that can increase the efficiency of your business
Cons
- The chat (on-site chat) feature is an add-on feature and is does not come with the basic plan.
- It can take some time to get your head over the sophisticated capabilities if you’re just beginning to learn about marketing automation via email.
- The app is intermittently slow (at at least, that’s what we hear from people and not what we have experienced recently).